E-Commerce Taxonomy
Some businesses may use a combination of the following (such as eBay):
B2B
In B2B e-commerce, seller and buyer are both businesses. Take the following examples:
- Office supply vendor (physical goods).
- Cloud service provider (IT service).
- PR management (service).
This is by far the largest market segment.
B2C
Business sells to customer:
- Ordering food from Tesco online.
- Amazon
C2C
Customer sells to customer, often with a business as an intermediary:
- eBay
- Airbnb
C2B
Customer sells to a business such as:
- SurveyMoney (labour for money)
- Amazon Mechanical Turk (human computation)
- CeX (sell to a business)
This is by far the smallest segment.