Recommenders

COMP315 Lectures 2023-04-21

Recommenders give personalised recommendations to users about that to watch, read, listen or buy.

Recommenders are usually provided as part of the service it provides recommendations for (like YouTube):

• Independent recommenders are at a huge disadvantage due to a lack of data.

This gives the following advantages:

Revenue Model	Benefit
Sales Model	More sales
Advertising Model	More ad views
Subscription Model	Higher customer value perception.