E-Commerce Introduction
What is Commerce
- Commerce
- is a transaction between two or more parties, in which something is exchanged and each party hopes to benefit.
- Party
- A party in commerce may be an individual or organisation.
- Things
- Things are goods (including money) or services (tangible or intangible).
E-Commerce
- E-Commerce
- Commerce that is conducted (at least partially) on the internet.
The following grid may help in determining e-commerce:
| eBay | GrubHub | App | Kiosk | Card | |
|---|---|---|---|---|---|
| Negotate | 1 | 0 | 0 | 0 | 0 |
| Store Customer Info | 1 | 1 | ? | 0 | 0 |
| Process Orders | 1 | 1 | 1 | 1 | 0 |
| Process Payments | 1 | 1 | 1 | 1 | 1 |
E-Business
Laudon and Traver say that:
E-buisness is within one organisation, while e-commerce is between different organisations.
Homework
- Think of a few existing companies that are clearly doing e-commerce.
- Think of a few existing companies that are clearly not doing e-commerce.
- Think of a few existing companies that are arguably doing e-commerce.
For each example: consider whether they need to negotiate, store customer information, process orders and process payments.